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JETBLUE VIDEO: Introducing JetBlue's new interior design
The addition of lie flat seats will put JetBlue on part with American, Delta and United, which each are in the process of putting lie flat beds in their premium cabins on transcontinental routes from New York.
JetBlue has yet to reveal what it will charge for its premium seats, though the carrier tells the Journal it will be a "significant reduction" from what its rivals charge for their business class seats.
Twelve of JetBlue 16 premium cabin seats will be in a traditional 2 by 2 configuration.(Photo: JetBlue)
WSJ: Discount carrier JetBlue goes upmarket
"These enhanced seats will make up a very small percentage of the total seats on our aircraft," the airline says.
Those routes often command top dollar from high powered business executives and wealthy travelers.
The new cabin will seat 16, including four suites style seats with sliding privacy doors as well as 12 more traditional business class seats arranged in a two by two arrangement. Rows 1, 3 and 5 will offer 2 by 2 seating, and rows 2 and 4 will offer private suites, with one seat on each side of Rolex Yachtmaster Gold
Still, JetBlue's vice president of network planning Scott Laurence tells The Wall Street Journalthat the addition of the premium cabin "is a big change for us culturally."
There will be 143 seats in coach, which also is getting an overhaul.
As for the suites style seats, the editor's blog of the Airline Passenger Experience Association (APEX) notes that "similar versions of the . seats are currently in use on several international airlines including Swiss and Brussels Airlines."
JetBlue unveils plans for sleeper seat cabin: JetBlue days as an all coach class airline are numbered. The airline on Sunday unveiled the sleeper seat premium cabin it will introduce in some of its planes next year. The new cabin will seat 16, including four suites style seats with sliding privacy doors as well as 12 more traditional business class seats arranged in a two by two arrangement.(Photo: JetBlue)
JetBlue's first premium cabins are expected to begin flying paying passengers sometime in the spring. Initially, the cabins will be offered only on a handful of flights all transcontinental routes between JFK and Los Angeles and San Francisco.
recline into full lie flat beds measuring 6'8".
The Journal writes "the new seats are an admission that JetBlue has been missing out on the most profitable part of the market premium seats although it said it holds its own in revenue on a coach class comparison with Nike Tracksuit Trousers larger rivals."
All 16 seats will Rolex Datejust 36
JetBlue's premium class seats will come with perks such as meals and amenity kits as Rolex Diamond Watch
APEX: JetBlue takes new approach to premium travel with private option on Airbus A321s
well as larger TV screens.
JetBlue unveils plans for sleeper
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